Nov 20, 2025
The label that connects sustainability, traceability, and greater market value
The specialty coffee market is experiencing a moment of accelerated evolution. Consumers want clarity on how the coffee was produced, and international buyers demand environmental and origin verifications. In this scenario, the NetZero Coffee Traceability Label emerges as a certification that proves the coffee was grown with sustainable biochar, delivering complete traceability and added value for producers, cooperatives, and exporters.
The label represents a new way to communicate impact, quality, and responsibility within the coffee supply chain.
What is a coffee traceability label?
A traceability label certifies specific practices within the production process and records information that generates safety and trust.
In the case of the NetZero Label, it identifies coffees produced with biochar, a sustainable input that brings agronomic, environmental, and commercial benefits. The application is monitored and recorded in the field, ensuring real transparency and differentiating the coffee in the most demanding markets.
Biochar. The technology that transforms coffee production
Biochar plays a fundamental role in regenerative agriculture and is recognized for significant benefits to soil and climate. Among the main effects are:
Carbon capture and storage in the soil for long periods.
Improvement of water and nutrient retention, increasing crop resilience.
Reduction of emissions that would occur from the disposal or burning of production waste.
Greater valuation of the cultivated coffee, with reduced environmental impact and a stronger origin story.
Each sack produced with biochar stands out for proven sustainability and a direct connection between producer, soil, and climate.
Why are producers adopting the NetZero Label?
Producers participating in the program have access to concrete benefits. Among the main ones are:
• Higher valuation per sack, especially in premium markets.
• Proven, recorded, and verifiable sustainability.
• Access to buyers and contracts that require positive environmental metrics.
The label has become a commercial differentiation tool and a means to strengthen the competitiveness of Brazilian coffee abroad.
What the label represents for cooperatives, exporters, and traders
The certification delivers credibility for international buyers and reinforces the responsible origin of the coffee. Exporters and cooperatives gain:
• Safety and trust when negotiating with high-standard markets.
• A richer and valued origin narrative.
• Ease in meeting international sustainability requirements.
The label helps open doors in higher-value niches, where environmental verification is a decisive factor.
How the certification process works
The certification flow involves simple and auditable steps:
The producer partners with NetZero.
The biomass provided is transformed into biochar.
The producer acquires biochar at a subsidized price.
Each package has a QR Code that must be registered at the time of application.
The agronomic team monitors, confirms, and documents the process.
With everything recorded, the label is issued and linked to the produced coffee batch.
This system guarantees authentic traceability, technical validation, and complete transparency.
Results and international recognition
The model has already proven effective. One of the most relevant initiatives was the export of more than fifty tons of coffee grown with biochar to Japan, in partnership with a producing cooperative. The coffees received additional valuation and were recognized by international buyers as an important advance for agricultural sustainability.
The case demonstrates that the label is not just an environmental differential but also a real mechanism for generating economic value for producers and the entire supply chain.
A label that unites field, science, and market
The NetZero Coffee Traceability Label represents modernization, responsibility, and competitiveness. It connects sustainable practices, agricultural technology, and verifiable origin stories.
For producers, this means valuation and preparation for the future. For exporters and cooperatives, it means access to premium markets. For the consumer, it means trust.
It is a certification that transforms coffee into a product of greater value, lower impact, and greater transparency.